WPI – No need to isolate yourself from education!

You’re all pumped up and ready to get active and to start to #naturalfuel your life and #cutthecrap!

You’ve been working out for a while, and aren’t noticing the changes you thought you would in your body, or you are just finding yourself really lethargic and without energy.

Well my friends, this is where protein supplements come in, the most common being a WPI. But what exactly is a WPI, how do I use it, and what does it do to me?


What is WPI?

WPI – short for Whey Protein Isolate, is dietary supplement created by separating components from milk. The whey (little miss muffet style) is a by-product of a cheese-making process. Our WPI is created by: Cross-flow micro-filtration, utilising sensitive patent membrane technologies – say what now? Yeah it’s a pretty technical process, but it ensures that we have the highest quality product. A high filtered whey creates a purer protein, and also decreases the levels of fat, carbs and cholesterol (YAY).

Whey can be processed to yield whey protein in 3 forms: whey isolate, whey concentrate OR whey hydrolysate.

The differences between these three proteins is the protein count – Isolate contains the highest percentage of pure protein and if it’s as pure as ours, it can be virtually lactose free (99% yeah that’s right)! A high quality WPI is also pretty much carbohydrate free, fat free and cholesterol free.

A whey protein is considered as a complete protein – meaning it contains all 9 essential amino acids. Essential amino acids cannot be made by the body. As a result, they must come from food. The 9 essential amino acids include: histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, and valine. Within these 9 essential aminos are a group called BCAAs (kinda sounds like a 90’s pop group).

You’ll often see & hear statements that WPI is high in BCAA’s; Branch Chain Amino Acids. BCAA’s are essential nutrients that the body obtains from proteins. They are “branched” because of the chemical structure of the aminos. BCAAs are used in supplementation to promote muscle protein synthesis (muscle formation) and to increase muscle growth over time. They can also be used to prevent fatigue in novice althletes.

What does it do to me?

When you take a WPI supplement post workout, it helps to return the body back from a catabolic to an anabolic state. Taking protein supplement can help combat what most exercise physiologists call DOMS – delayed-onset muscle soreness, which is characterised by muscle tenderness and well as a loss of strength and motion post workout. We describe the function of protein in helping combat DOMS “Recovery” (you’ll see it on our packaging).

Because WPI is high in protein; containing all 9 essential amino acids, it aids in the production of muscle mass (we like to call “Growth”). Once you’ve chugged down your shake, and it’s hit the bottom of your gullet those amino acids we’ve been talking about (the building blocks of all proteins), they break down rapidly and are absorbed quick-sticks into the bloodstream. Your blood then carries these amino acids to muscle tissue, where they can quickly ignite protein synthesis – like a piggy back ride to muscle station!

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How do I use it?

Okay so this is the important part! How do you get the most out of your protein!

Well, there are two most important times to get your whey intake which are 15-30 before workout (pre-workout) and 30 minutes after your workout.

Why before?

If you take protein before you train, it helps to enhance muscle strength, endurance & decrease muscle breakdown.

Why after?

By taking protein after your workout, it helps to begin the recovery process and to boss muscle protein synthesis (what we were talking about earlier)!

So there you have it! Everything you need to know on the basics of WPI – you aren’t so isolated now are you?


  1. http://examine.com/supplements/Leucine/
  2. http://examine.com/supplements/Branched+Chain+Amino+Acids/
  3. http://examine.com/supplements/Whey+Protein/
  4. http://www.bodybuilding.com/fun/whey-to-grow-expert-guide-premier-muscle-building-protein.html
  5. http://www.scientificamerican.com/article/why-does-lactic-acid-buil/
  6. https://en.wikipedia.org/wiki/Whey_protein_isolate#cite_note-2
  7. https://www.positivehealthwellness.com/diet-nutrition/10-best-health-benefits-whey-protein/
  8. http://www.bodybuilding.com/fun/bcaas-the-many-benefits-of-amino-acids.html